Event planners need to consider going hybrid in order to adapt to changing attendee behavior and expectations. So why go hybrid now and not wait until restrictions ease, and we can go back to ‘normal’? The short answer is, the days of only in-person events may be long gone.  Restrictions don’t appear to be easing anytime soon, and event planners are starting to capitalize on the benefits virtual events can bring. One of the biggest indicators hybrids are the new norm is the fact participants are becoming more familiar with the new format. If you’re looking for reasons to add the virtual component to your event – read the full article where we discuss in depth the 7 key benefits of adding virtual to your hybrid event.