Discover what’s in store for the
events industry
Would you like to stay up-to-date on the latest trends in the MICE-industry? We continuously report on new insights and are proud to support the innovation network Future Meeting Space (FMS) as a research partner. Initiated by the German Convention Bureau e.V. (GCB) and the Fraunhofer Institute for Industrial Engineering (IAO), FMS anticipates relevant trends in the event ecosystem and develops differentiated recommendations for companies and event planners.
According to the latest study, the most important recommendations for action that positively influence travel motivation in the MICE-industry include:
- No additional workload for employees due to event attendance and self-determined planning
- Defining an event quota and a corresponding budget, which employees can use at their discretion
- Attractive mobility offers
- Possibility of extending a business trip through “workation”
Download your free copy of the complete FMS Final Study 2022 with all results, recommendations for action, and infographics to gain insights that will support you in planning your next in-person events.