Grand ballrooms, exhibit halls, breakout rooms one, two, and three. Been there, done that? If you feel that way, that means your customers do, too. These days, customers want options! An atypical location brings something new and exciting to the table, and venues can’t just be reactive to requests for creative meeting spaces anymore. They ...

As a meeting planner, do you ask yourself if attendees leave your events happier and more productive than when they arrived?  All too often, the business-side of a meeting becomes so focused on cost-savings and ROI that the human element is forgotten. Attendee engagement, problem-solving, and behavior-changing goals get pushed aside for these “results-based” aspects.    It’s time to reignite that conversation and think about creating meaningful, lasting experiences for attendees. We ...

As a meeting planner, we’re faced with tough choices every day. From selecting venues to coordinating stakeholder travel, the details are endless. Selecting an AV provider might be one of the biggest – and toughest – choices to make. The decision to stay in-house or to go with an outside vendor is a constant conundrum. With such fierce competition, ...

Advancements in technology have certainly made our lives easier in many ways, including how we choose to meet. Thanks to videoconferencing solutions like Skype, Zoom, WebEx (among others), employees across the globe are able to connect without having to meet face to face. But despite the convenience of virtual substitutes, in-person events are still the ...

When it comes to event planning, the significance of colour cannot be overstated. Just as you carefully select swatches before painting a room, the colours you choose for your event can profoundly affect attendees’ emotions and perceptions. Understanding this psychological impact is key to elevating event atmospheres and memorable experiences. Making informed and careful decisions ...

In 2012, VR first grabbed the attention of the world with Oculus Rift’s wildly successful Kickstarter campaign. The almost 2.5 million dollars raised proved it was easy to see the potential of a technology capable of transporting users to another perceived environment. This rings especially true for the meetings and events industry. From the initial event ...