Welcome to Encore's 2024 wrapped!
As 2024 comes to a close, the Encore elves begin to pack up their flight cases and look towards a brightly-lit festive period, we can’t help but feel a certain nostalgia for the year that has passed.
It has been a busy and exciting year in event production. We wanted to say something about each of the 25,000 events we successfully delivered throughout 2024, but the Encore festive fairy suggested we might still be here next holiday season.
Instead, we’ve put together our Encore Wrapped for 2024:
We went through 75 bottles of SPF in the Middle East, starting right at the beginning of the year, by producing an almighty New Year’s Gala Dinner at Atlantis the Palm, featuring an incredible performance from Sting. The SPF then switched to sports mode, as we delivered the Mubadala Abu Dhabi Sail Grand Prix, and we ended the year in style, hosting Martin Garrix for a sell-out gig at the Palm.
We walked 500 miles in London, first at Evolution London, to produce Adobe Max, before we headed north to host Cvent CONNECT in our partner hotel, Hilton London Metropole.
Our UK team also munched through 1,300 staff meals whilst building the biggest night in Pakistani TV – the 9th Annual Hum Awards at the OVO Arena Wembley. This was a remarkable achievement for us, as we transformed the iconic arena into the setting for Pakistan’s most prestigious award ceremony.
We brewed over 2,000 cups of delicious Encore-branded coffee this year at IMEX 2024 in Frankfurt, and then used our caffeine-fuelled excitement to hop over to Berlin to successfully deliver the Redken Symposium.
Sustainability was at the heart of our progress and the soundtrack to our 2024. We are proud to have achieved the ISO 20121 certification for Event Sustainability in the Middle East, and we demonstrated our dedication to sustainability at the Sustainable Events Show 2024, which we produced on behalf of next year’s Power 50 Most Sustainable Agencies by Micebook. Not ones to shy away from a challenge, we took it upon ourselves to create a show-stopping centrepiece made completely out of reused and discarded materials. As an homage to our focus on the planet initiatives, we designed a globe that would encourage conversations about events that leave an impact on the customer, without leaving a footprint on the planet.
As proud pioneers of innovation, we welcomed 700 friends (and our moms) to view our new Transforming Experiences site in March, a platform dedicated to our technical expertise in live production. It has since grown into a hub of production showcases we are proud to have delivered across the year.
Expansion didn’t stop in the online space either. We opened two new Encore spaces in Paris and Dubai, including a huge new warehouse for our Middle East hub, which has significantly enhanced our efficiency to serve our customers.
If there’s one thing we’re most proud of in 2024, it’s earning the prestigious Great Place to Work certification across all our eligible EMEA regions. That’s six out of six regions who are proud of the workplace we are building together. It’s truly a testament to the incredible teams that work tirelessly behind the scenes, both on and off site, and the energy they bring to the Encore team every day.
It’s safe to say that 2024 has been an amazing journey for us, and we’re so excited to get stuck in in 2025.
From all of us at Encore, we wish you a happy, healthy and prosperous New Year, and we look forward to continuing to transform events with you in the year ahead!
- 2024 Encore wrapped - December 19, 2024
Comments