Looking ahead: Encore’s ins and outs for 2025.

As we look forward to what is set to be an incredible year in events, staying ahead of the curve remains a crucial element to creating transformative experiences. To that end, the Encore team have gathered its top trends to embrace, and the practices we’re leaving behind as we dive into the new year.

There are some that seem clear – like switching those blinding spotlights to something a little softer for your keynote speakers, or making sure your on-site AV team is well-stocked and well-fed with snacks(!), but some that are a little less obvious. Fortunately, it’s our job to notice these things, and to implement them for you, to take the stress out of your event planning journey.

So, without further ado, here are our top ins and outs for 2025:

In: Sustainable event practices
Out: Unsustainable production methods and materials

Sustainability is not a buzzword – it’s a responsibility, and one that Encore take very seriously. Considering your event’s carbon footprint is no longer a ‘nice to have’, but a necessity, and event organisers are swiftly moving away from wasteful production methods, opting to embrace eco-friendly, sustainable practices instead.

From renewable materials to carbon-offset strategies, Encore have the expertise and tools to measure your event’s impact on the planet, and to offer alternatives that you may not have considered. What’s more, sustainable events does not mean creating everything out of bamboo. We understand this, and how to make a lasting impact on your audience, without leaving a lasting footprint on our planet.

Read more about our sustainable practices here: https://www.encore-emea.com/responsible-business/

In: Customisable, creative content
Out: Generic, boring presentations

Copy and paste, cookie-cutter designs, uninspired presentations. Nothing says bored attendees like a slideshow, cobbled together with generic information that can be utilised time and time again. Encore understands that what audiences really crave is personalised, on-brand experiences that resonate. Your event needs to stand out from the crowd, and to do that, it needs something to make people say ‘wow’. The key to this is in the creativity, and relying on customised solutions that leave an impact.

Want to make your event memorable? See how Encore creative services can help you elevate your brand: https://www.encore-emea.com/event-solutions/creative-solutions/

In: Enhancing engagement with the power of AI
Out: Relying on outdated technology

For many, the phrase ‘AI’ brings with it certain reservations and uncertainties, but in the events industry, AI is revolutionising audience engagement. Our partnership with XPAI allows us to analyse participant data to gain real-time insights on behaviour and preferences, even during the live event. You can track engagement, attendance, participation levels, and ensure that nothing is left to chance. Tracking attendance through a spreadsheet and manually clicking the number of seats in a conference room is a thing of the past.

Check out more about how AI can help enhance your event engagement: https://www.encore-emea.com/xpai/

In: In-person, on stage, LIVE events!
Out: Virtual meeting rooms and lagging connection

It sometimes feels like yesterday that the world had to close its doors, and, like everything in 2020, the events industry moved into a wholly virtual space. In an undoubtedly difficult and uncertain time, virtual events provided us with the interaction we needed to keep going. Fortunately, with the world finding its feet again, events are back and bigger than ever! Connection is swiftly becoming the secret ingredient, and what better way of achieving connection than by gathering your guests in a unique venue and putting on the experience of a lifetime?

Here at Encore, we love LIVE, but we also understand that not everyone can make it to an in-person event, and that shouldn’t mean they are left behind. It’s because of this that we offer the best of both worlds; hybrid event solutions that strike the perfect balance between real life connection and online accessibility. Whether you need a holographic introduction from your CEO from afar, or live streaming to thousands of guests watching your conference from across the globe, we have the tools and expertise to help.

Read more here: https://www.encore-emea.com/event-solutions/virtual-hybrid-events/

In:Relying on your trusted event partners at Encore
Out:Trying to produce world-class transformative events without Encore

Behind every extraordinary event is a trusted partner. Encore continues to deliver innovative solutions, industry expertise and a commitment to making a lasting impact on your audiences, without leaving a footprint on the planet. Make 2025 your year of collaboration, innovation and sustainability.

So, what are you waiting for? Ready for an Encore?

Let’s create something extraordinary together.

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